Responsible Down Sourcing Policy

At Beautifully Warm, we are deeply committed to ethical practices and the well-being of all creatures. Our brand ethos emphasizes compassion, quality, and sustainability. Recognizing the importance of down in providing unparalleled warmth and comfort, we pledge to source down in the most responsible and humane manner, ensuring that our products not only bring warmth to our customers but also reflect our dedication to ethical and environmental stewardship.

Policy Objective:

To establish a comprehensive framework for sourcing down in a manner that is ethical, sustainable, and transparent, minimizing our environmental impact and ensuring the humane treatment of birds.


This policy applies to all down and down-containing products manufactured, sold, or distributed by Beautifully Warm. It covers every stage of the down sourcing process, from farm to final product.

Key Principles:

  1. Ethical Treatment of Animals:

    • Only source down from suppliers that ensure humane treatment of birds, adhering to the highest animal welfare standards. This includes prohibiting force-feeding and live-plucking.
    • Require all suppliers to comply with the Ethical Down Standard (EDS) or similar certifications that ensure traceability and humane treatment throughout the supply chain.
  2. Sustainability and Environmental Impact:

    • Prioritize the sourcing of down that is a by-product of the food industry, reducing waste and encouraging a more sustainable approach to resource use.
    • Adopt practices that minimize environmental impact, including energy and water usage, during the cleaning and processing of down.
  3. Transparency and Traceability:

    • Implement a robust traceability system to ensure that all down can be traced back to its source, allowing for transparency and accountability at every stage of the supply chain.
    • Clearly communicate our down sourcing practices to customers, highlighting our commitment to ethical and sustainable sourcing.
  4. Supplier Engagement and Compliance:

    • Conduct regular audits of suppliers to ensure compliance with this policy, including unannounced visits and third-party audits.
    • Provide training and support to suppliers to help them meet our standards, fostering long-term partnerships based on mutual respect and ethical practices.
  5. Continuous Improvement:

    • Regularly review and update our sourcing practices to adapt to new research, technological advancements, and best practices in animal welfare and environmental sustainability.
    • Engage with industry groups, non-profits, and other stakeholders to stay informed and contribute to broader efforts aimed at improving down sourcing practices globally.

Implementation and Monitoring:

  • Assign a dedicated sustainability team to oversee the implementation of this policy, monitor compliance, and engage with suppliers on continuous improvement.
  • Set clear, measurable goals for responsible down sourcing and report on progress annually.

Compliance and Enforcement:

  • Ensure all suppliers and partners agree to and sign this policy as a condition of doing business with Beautifully Warm.
  • Address any violations of this policy swiftly, taking appropriate actions that may include terminating contracts with suppliers who fail to meet our standards.

This policy reflects Beautifully Warm’s commitment to ethical practices, sustainability, and transparency. It will be reviewed annually to ensure it remains effective and relevant to our goals and values.